Origin

The Jordan Valley — one of the few regions on earth for premium Medjool.

Hot, sun-rich summers, mild winters, alkaline mineral-rich soils and drip irrigation create the conditions in which the King of Dates ripens optimally.

[Real photo TODO: Farm panorama]

Our family farm

Our farm has been run by our family for three generations. We grow exclusively the Medjool variety. Every tree is tended individually, every fruit is hand-harvested — a level of care reflected in size, texture and depth of flavour.

Cultivation

  • Climate: long, hot dry summers (up to 40 °C), mild winters
  • Soil: mineral-rich, well-drained soils of the Jordan Rift
  • Water: drip irrigation with precise dosing
  • Crop protection: integrated pest management with minimal chemical input
  • Pollination: manual pollination — a traditional craft

Harvest

Harvest runs from September to October. Each tree is visited multiple times — only ripe fruit is picked. This selective hand-harvest is the single biggest driver of the consistent quality of our shipments.

Post-harvest

Immediately after harvest the fruit is cleaned, size-graded, visually inspected, packaged and stored in temperature-controlled conditions. Shipping is via reefer container from the port of Aqaba.

From farm to European port

We control every step — growing, harvesting, sorting, packing, cold chain, shipping. That is how we deliver consistency, traceability and fair pricing, without the markups of multi-tier middlemen.